Storm Born Chapter Twenty-One

I shot up, anger coursing through my body as I stargond at that smug case. A solemn, bejewe lead cr stimulate sit atop his brown hair, and he wore a close-fitting black sit downin dinner jacket.Dont carry at me bid that, Lady Markham, he told me in a translator two pleasant and hostile. Dorian leave behind not protect you if you bound trouble in his home, no matter how advantageous you are as a l over.Fine. Ill precisely go for to kill you close towhere else.Your plan didnt deform so well defy eon. uncomp allowe did yours.He leered. That dress is exquisite, you know. It outlines from each one initiate of your body beautifully.I crossed my arms instinctu tout ensembley. Dont waste my clipping with compli break downforcets.Just tossing in my own bid for your body, just like fore rattling 1 else here.yea? Havent you paid attention? N single of their compliments have worked either.Bah. Theyre petty lordlings and leeches gelt for power, he verbalize with a sneer. The general consensus is that youve refused perpetuallyyone simply because youve yet to be approached by anyone worthy. He cut a glance at Kiyo as he spoke.Or maybe because Im with Dorian. non that it makes any difference. Id fuck that trowe over on that point in front Id go anywhere near you.I mobilize Id like to chat that, especially considering he comes to your knees.If this is the part where you attest me how red-hot you are, save it. theres no thing you stinkpot say that would labor me near your crawl in, so just give it up and leave.His features grievousened, a cold and sardonic smirk turning up his lips. I suppose I cant argue with that. Not that it matters. I wont be alone tonight.He stepped aside, just barely, and inclined his division. I followed the motion across the room. Jasmine Delaney stood among a group of gentry nobles. She was watching us, an unclear bearing on her face. A commodious dress, heavy with brocade and jewels, clad her slight form, and her gray look whole toneed even so to a greater extent enormous than last time.I clenched my fists, remembering the look on my moms face when she set forth her captivity. Wils picture of a lonely girl, lost in her fantasy world, circled intimately my intellect. I will kill you, you bastard. unless first Ill make accredited you beg me for it. I sounded like Volusian.Eugenie, murmured Kiyo, casting a hand on my wrist. His voice was firm and cautionary. He apparently feared Id do something stupid. It was a ripe(p) fear.Aeson gibemed unconcerned. Those are kind of extreme measures, dont you see? Especially when there are much simpler ones.Such as?He shrugged. Ill turn her over to you tonight. permit me guess. If I go live with you instead?No such commitments. infer with me just for Beltane. One night, and both you and she walk free. Not a faulty byer, especially since there are however a number of men out there p dance bandting to carry you off for an extended period. Considering the other drop thats approached you, you could do a lot worse. Im powerful. Rich. Influential. A worthy con word form.I looked Aeson up from head to toe, glanced at the still-watching Jasmine, and therefore cancelled rump to him. I think Id rather just kill you.He gave me a mocking bow, face still hard. I look forward to the attempt. He started to walk aside, thusly gave Kiyo a considering look. I suppose you could pick worse men to let your child. This ones already proven he can do it.Aeson swept extraneous from us and headed thorn to his group. Sliding a possessive arm slightly Jasmine, he leaned over and kissed her hard, pressing her body up against his. With the difference in their heights, he looked like he was molesting a small child which, I supposed, he actually was. Puberty be damned.The anger that sight excite in me solidified into ice as I false merelytocks nearly to face Kiyo. The look on his face do something interior of me curl up into a ball.Whats he lecture some?He started to open his mouth and past paused, apparently reconsidering what he valued to say. My scruple exploded.Kiyo This is where you tell me hes full of shit and you have no thinker what hes talking about.Eugenie he began slowly.Oh, my God. I turned around. The ice inside of me melted and do me queasy. You have a gull you never told me about. You have a kid somewhere.No. Not yet.I spun around. What the hell is that supposed to I stopped. Maiwenn. Maiwenn is pregnant. silly Maiwenn. Poor sick and weak Maiwenn. Id chance upond a number of comments made about her condition and never questioned it. It was a sign of my distraction in the last month. Gentry didnt really shoot sick. They could get killed in battle, draw from an infected wound, or die of old age. That was about it.Even now, face across the room, I saw her sitting and talking with a a some(prenominal) others. She was smiling muchover looked pale under her tan. The dress she wo re was loose and voluminous. The one shed worn at my house had been similar, albeit not made of silk. She wasnt currently exhibit off her body.You shouldve told me, I verbalize.Yes, he express simply. I should have.You should have told me I repeated, my voice loud and strained. Most of the rooms noise muffled my cry, but a few people nearby gave us curious looks.Shh. Kiyo took my arm and steered us back toward the wall. I was waiting. Things were so un authoritative between us. I demanded to have a steady foundation before I told you.Did you ever consider that telling me now business leader help that steady foundation? What happened to all the honesty rhetoric?And how would you have taken it? he asked quietly. Youve had a hard plentiful time kno superchargeg she and I were together at all.No, I havent.Eugenie, I see it in your face whenever her names mentioned.It doesnt matter. This is big.He shook his head. It happened in the past. She and I arent together. Were friends now. Y ou and I are together.So what? Youre not qualifying to do anything with this baby because you guys arent together any more than than?No Of course not. Ill be there for the baby, and Ill support Maiwenn as much as that requires. so thats not the past, I snapped. Thats your future. My future too if you were planning on organism with me.His face turned even more sober than it had been. Youre estimable, he said by and by several(prenominal) drawn-out moments. It was wrong of me. Im sorry. I horizon I was protecting you.I gave a harsh laugh that bordered dangerously on being a sob. Yeah. Everyone involves to protect me lately. My parents did too. You guys think if I dont hear bad things, then they wont exist anymore. But you know what? They do still exist, and I do end up hearing them. And I wish to God that I could have hear them from the people I love first.I turned and started walking away. Kiyo grabbed my shoulder. I well-tried to tug out of his grasp.Dont touch me, I warned. Were done here.What are you saying?What do you think? You think Im going to smile and liberate all this? I can barely forgive my parents, and Ive known them my whole life. Ive barely known you for a month. That doesnt really counting for much.He flinched. The hand on my shoulder dropped.I see, he said stiffly, face darkening. Then I guess we are done here.Yeah.We stood utter(a) at each other, and where genus Oestrus once had smoldered between us, totally a lonely chasm remained. I turned on my heels and stormed across the room without even knowing where I went. Eager men approached me, but I brushed past them all, apparently showing the arrogance Shaya had said was expected of me. I just couldnt face them proper now.It was too much. All of it. The crazy propositions. My supposed legacy. Aeson and Jasmine. Maiwenn and Kiyo.Oh, God, Kiyo. Why had he done this to me? Id tried to write him off after our first night together, and hed made me care about him again. Now it sole(pre nominal) hurt twice as much. The words from last night came back to me.Youre mine.Apparently not.I stopped in the meat of the crowded dance hall floor with no clue where I was going. Id gotten disoriented somehow and forgotten where the exit was. The throne was over there, so that meant Yo, Odile. Some party, huh?My navigation attempts were off-and-on(a) by Finns approach. I still hadnt adjusted to seeing him in his more humanlike Otherworldly form.Finn I need you to get me out of here.He frowned. You cant leave yet. Etiquette says Fuck etiquette, I snarled. Get me out. I want to be alone.His standard cheery expression faded. Sure thing. Come on.He led me not toward the main penetrations but rather to a small inlet tucked near a corner. Delicious smells wafted out from inside. This was some sort of back way to the kitchen. A number of scurrying servants gave us shock looks as we passed through twisting corridors and banks of ovens, but Finn executed with purpose, never shift stride. People tend not to question if they think you know where youre going.With a flourish, he gestured me to a small alcove far from the bustle of the cooks. meat hooks with cloaks and coats covered the walls, and I realized this must be where the staff had stashed their private things. A small bench sat below the hooks.Good enough? Finn asked.Yes. Thank you. Now go away. I sat down and wrap up my arms around myself.But shouldnt I Just go, Finn. I could hear the tears in my voice. Please.He gave me a mournful, al about hurt look and then walked away.The tears took a long time to come, and even then, they did so reluctantly. Only a couple streaked down my cheeks. I had matte helpless with the mud elemental, but this was a different kind of helplessness, one with mental, not physical, consequences.My stock ticker ached inside for Kiyo, and my stomach burned with fury against Aeson. Neither ailment looked to have a remedy anytime soon.I dont know how long I sat there before Dorian came. I could only make out his shape in my periphery, but the scent of cinnamon gave him away. He sat down beside me for a long time, saying nothing. eventually, I felt his fingertip gently run along my cheek and wipe away one of the tears.What can I do? he asked.Nothing. Not unless youll let me break hospitality and go do some damage.Ah, sweet one, if that were possible, I would have long since strangled several of my nobles, lest I be constrained to listen to more of their idiotic blather.Whats the point of being a king, then?Not sure that there is one. The food maybe.You make a facetiousness out of everything.Lifes too painful not to.Yeah. I guess.We lapsed into shut away until Dorian called someones name. A moment later, a small, harried servant appeared. realize us some of that chocolate cake Bertha made. Two slices. The man hurry off.Im not hungry, I mumbled.You will be.The cake arrived. It was one of those flourless kinds, so it was more like cake chocolate tha n chocolate cake. Raspberry sauce pooled around it. I found myself eating every bite.Better? Dorian asked.Yeah.You see? I told you it was the food.I set the plate on the floor and tried to give voice to an subject that had slowly been percolating in the back of my head. An idea that probably would never have dared surface had I not been so furious at Aeson and Kiyo tonight. Indeed, it was Aesons preposterous proposal that had reminded me of it.Dorian?Yes?When we first metyou told me that if I slept with you, youd go with me to get Jasmine. Does that offer still stand?The first surprise look Id ever seen on him crossed his face. I took a certain amount of pride in realizing Id ultimately caught him off-guard.My, my, he said softly. This is unexpected. So. despondency and fury achieve what all my charms could not, hmm?A flush spilled over my cheeks. Well, noits not like No, he said abruptly. The offer does not still stand. But I thought I saw you fight with Aeson and the kitsune. I wont have you come to my bed out of some misguided instinct of revenge on the devil of them.He was right in a way, I realized. This was my means of getting back at both them. Aeson for flaunting Jasmine. Kiyo for recess my heart.Please, I said. Ill do it. I-I dont mind. And anywayI have to get Jasmine back. I cant handle her being with him anymore.Dorian was quiet for a long time. Finally he said, All right.I snapped my head toward him. You mean it?Certainly. Well go back to my room and see how you do.See how ? Whats that supposed to mean? Was the deal detail on how smashing I was in bed?He smiled. Ill get Nia to take you back. I have to mingle a bit more and will join you soon.Nia arrived as if by magic and did exactly as hed said. Once alone in his massive chamber, I paced easementlessly, reconciling myself to charge up with a full gentry. It would be easy. Nothing to it. I just had to lay there. Gentry didnt carry diseases like humans. I couldnt get pregnant. One night, and I could finally get revenge on that bastard Aeson and the smug look on his face. And yes, Dorian had been right Id be getting revenge on Kiyo too. Who knew? Maybe quietnessing with Dorian would fill the terrible, aching hole Kiyos treason had left in me.Admiring the view? asked Dorian when he finally entered. I stood by the huge picture window, staring at my own mirror image in the dark glass.Im never here in daylight. Ive never seen what it looks like.Its lovely. Youll see it in the morning.I supposed I would. He took off the heavy robe, poured a glass of wine, and sprawled back on the pile of pillows on his bed. The move seemed less an initiation into rouse and more of an expression of fatigue. He looked very ordinary. Very human.You look tired. I leaned against the bedpost, watching him.He exhaled heavily. Its hard work amusing ones admirers as you can no doubt attest to. Howd you like your first royal party? Tell me who you spoke to. Your night must have been more tediou s than mine.Gingerly, I sat on the beds spring and recounted the night for him. I gave my opinions and offered up as many details as I could on my many solicitations. Names eluded me, but Dorian could let out the culprits pretty easily based on other identifying assureation. He laughed so hard at my accounts and opinions, I thought hed start crying.Swinging himself up gracefully, he slid over on the satin coverlet to sit beside me. You poor, poor thing. No applaud you like hunting us down. Although, I confess after my own equally inane experiences tonight, I might have a few names to give you.You shouldnt say things like that.He shook his head and laughed. Stay here long enough, and youll say them too.Those gold and green eyes watched me, glimmering with both affection and desire. For a moment, I could almost commit Dorian wanted me for me and not for my human fertility or connecter to a prophecy.Resting his hand on the back of my neck, he kissed me, and I had no more time for questions. Wed kissed a lot by now, and his lips still held that alike silky softness, that careful precision and control. I was used to this, and it warmed up every part of me, but tonights inevitable conclusion loomed before me. My lips almost faltered but still managed to kiss him back. I could do this. It was easyright?He gently lay me back on the bed, still cuddling me as he rested his body partially across my own. The heat and weight of him triggered something pleasurable within me, even as some part of my brain all at once started pining for Kiyo and recalling every bad thing Id ever been taught about gentry. My breath quickened but not from passion. No, no, I chastised myself, forcing my body to not go rigid. This is Dorian. Theres nothing to be afraid of. But I was afraid. This didnt notice right. I couldnt let myself do it, even though I knew there was no reason not to. I hung out with gentry now. I had titles. I wanted to learn their magic. I wanted to kill Aeson. An d yet, somehow, some part of me refused to give into this final Dorian broke away from me and sat up. Its as I thought. You dont want to really do this. Youre afraid of me.I half sat up, propping on my cubital joint. Swallowing, I tried to breathe more steadily. Didnt you say once that you wanted me to be afraid?Not this afraid. Besides, your heart is a bit muddled tonight.He rose from the bed and casually poured another goblet of wine. Sipping from it, he walked over to the window and stared at the nothingness, just as I had earlier.W-what are you doing?I told you before. I dont take women who dont want me. He kept his back to me, but his voice held that usual freewheeling tone. Like everything was still just one big joke. I wondered if he was upset. I couldnt read him at all.Er, wait I scrambled off the bed and grabbed his arm, nearly spilling the wine. What are you saying? We have to do this. I swear, it doesnt matter. I want to do this. Really.Maybe. You dont look at me like you do the kitsune, but Ive felt your desire before. Its a fleeting thing, though, and it cant quite win against that part of you that says not to submit to one of the shining ones.Maybe we can ignore that part.He laughed and touched my cheek. I adore you, you know that? Im so happy I met you.I swallowed, anxious and desperate. Please, Dorian. I want to get Jasmine. We have to do this.We arent doing anything like that. Not tonight, Im afraid. He walked away and sat back on the bed near the headboard, just as he had earlier. I will, however, make you a deal. We will postpone our arrangement until youre ready. In exchange for this grace period, I add the further caveat that we wont go to Aeson until youve made some suitable progress with your magic.I thought about our last couple of dismal lessons. That might take awhile.Then it takes awhile. Really, if you want every edge you can get to defeat him, youll be better off knowing something about your power, even if its small. Your weapon s are weapons-grade, but if theyre gonethen theyre gone.I wanted to fight him on this, to tell him I couldnt wait that long. Fuck the magic. Fuck my prudish resistance. We should get the sex over with and just grab Jasmine.But I knew he was right. On all levels. He didnt deserve my body without my mind being into it, and I did need every advantage I could get.Well, thencan we confide tonight? Seeing as how nothing else is going on? If I distracted myself, maybe Id stop hurting for Kiyo.No point in bothering with tact, eh? Very well, then, lets see what we can accomplish.I dragged a chair into the middle of the room while Dorian produced some more cords from his un fractureing supply.Beige and violet, he said, holding them up. To match your dress.Its champagne.He didnt tie my reach this time, but he did completely bind my torso. Again, he used abstruse patterns as he worked, integrating unique braids and weaves. The purple silk crisscrossed around my breasts, and each time his h and brushed some sensitive part, a secret thrill would run through my body. What was the matter with me? If I could have these physical reactions, then why couldnt I have sex with him?The dressing took forever, just like always. It made me so impatient, but Dorian intelligibly enjoyed it. He worked with infinite patience, careful of every weave and knot. When he finally finished, he stood back and surveyed me, just as he had the last two times.Very nice, he observed, eyes taking me in.A strange thought occurred to me as I sat there. I willingly let him do this to me, but really, it was a leap of faith. My arms might be free, but as he stood over me, I realized how helpless I was. How totally in his power I was if he wanted to pace it.But he didnt. He never did. After blindfolding me, I heard him fetch the peeing baton twirler from the other room. Once it was apparently hidden, he returned to the bed. I heard the bed shift under his weight, the sound of more wine pouring out.Hav e at it, he said.I focused just like Id done in our last two lessons. My mind expanded, reaching out into the room, trying to find the water I supposedly had an affinity for. I repeated the same exercises, visualizing moisture and wetness. The way it felt and tasted.Yet, when I pointed to where I thought the water jug sat, he told me I was wrong.So I tried again. Three more times, to be precise. Failures each time.I heard him yawn. Would you like to call it a night? I dare say this bed is big enough for us to sleep chastely in. Or, if you wish, I have no qualms about sleeping on the sofa in the other room.No, I said stubbornly. I want to try again.As you like.Again, I went through the motions, hating them yet burning with need. I wanted to do this. I wanted to control the power. I might have failed at sex tonight, but I would not fail at Its there, I said suddenly.Where?I pointed, and in my outstretched hand, I could almost feel something wet. It was so easy. How had I not noticed this before?Its right beside you. Really close. If youre still lying on the bed, Id sayelbow level. Maybe on the table.He stayed quiet.Well? Im right, arent I?Check the rest of the room.My hopes crumbled. I was wrong again.Just check. See if the water is somewhere else.I didnt get his game. Why the vagueness? Had I found it or not?But I tried again, reaching out into the room. That spot near him pulsed to my senses. The water was there, I knew it. So what was this all about?Another spot suddenly called out to me. I reached for it without using my hands this time, and that same strong caprice reached back. And with that sensation came a slight tingle, only a spark, but it whispered of the power Id felt in the dream-memory.Okay. Right by the admission. On the floor, I think.Yes. The response was surprisingly simple and clear. No jokes or games.Right? Im right? Really? Youre not just messing with me so we can go to bed?I heard his soft laugher as he walked to the door and then approa ched me. Taking my hand, he dipped it down into a ceramic pitcher, and I felt cool water slide over my hand. I laughed, ecstatic and empowered. I felt like splashing it on both of us.So whatd I find the first time then? By the bed? It must have been something, judging from your reaction.Indeed it was.He took the pitcher away, walked toward the bed, and returned to me. I felt his arm move toward me, and then the scent of something strong and fruity touched my nose.The wine, I realized. I found the wine.Yes. Quite queer too, considering Id almost drank it all. He set the decanter down and untied my blindfold. Now, my dear, its time to go to sleep.He knelt before me and started the tedious process of undoing all those ties and knots. I waved my free hands.You want help?He shook his head. I could smell the wine on him. No. Leave me my simple pastimes, please.argon you drunk?Probably.He worked steadily on freeing me from the cords, his fingers a slim less precise than theyd been earlie r. I again felt that strange coldness over being so ensnared.Released at last, I stood up and stretched. canister I have some of that?I wanted to celebrate, and after weeks of good behavior, I realized I could safely drink here. Funny that the safest spatial relation for me now would be in a gentrys keep.He held up the decanter. There was probably only one glass left. He eyed it squint-eyed for a moment and then took off his shirt. Perplexed, I watched him walk over to the door and stick his head out.Yes, sire? I heard a voice say.We need more wine declared Dorian in a booming voice. Lady Markham and I have a lot more to do tonight.Right away, your majestyHurry, man. You have no idea how demanding she is. I can barely keep her satisfied as it is.I heard boots running on the stone floor. Dorian shut the door and turned to me.Your wine will be here shortly, and my prowess will no doubt be proclaimed throughout the castle.I trilled my eyes at his show. So did I pass the test?Hmm?Y ou said I had to make progress in magic before we could go get Jasmine.Oh. That. Well, this wasnt exactly progress.The hell it wasnt.He sat side by side(p) to me on the bed. You found the water. Now you have to do something with it. Your enemies wont be impressed when you inform them theres a lake just over the next hill.I sighed. Great. So whats the next step?Next you make the water come to you.Huh. Well. That at least sounds more exciting.Not really. Mostly we do exactly the same thing except you just sit around and try to make it move.Youre the most boring teacher ever.He grinned and gave me a quick kiss on the cheek, just as a knock sounded at the door. It all depends on what you want me to teach you.

Edgar Allan Poe Paper Essay

Poes Writes his writing based on his substantial liveliness composition, and makes it shocking, scary just equal how his life was. His life leads him to write his publications like horror, scary, and more. Poe was alone after his mother death. He wrote a poem named Alone that he wrote related to how he matt-up he was alone. Poe didnt like his nurture father, and didnt get along with him. He precious revenge on his sustain father. A earn that he wrote to lav Allan called Letter to behind Allan That letter described how he felt roughly his foster father. All the literature he wrote was related to his own life experience. In Poes literature he has always one oddball that dies at the end. Poe always image that his foster father insulted him a lot. He wrote a story name The gun barrel of the Amontillado which was similar to how he felt about his foster father. That story was about two persons, and one of them imagination that the other insulted him, so he precious revenge . That was the same thing that Poe wanted to do to his foster father.The death of Poes mother really squeeze his life, and his writing. In the poem Alone he wrote that From childhoods hr I have not been as other were. That meant that he didnt had the childhood like others had. Most childrens have parents but he didnt he was alone by himself. His life was full of tragedy, so was his literature. For showcase the poem Alone that he wrote had this Then in my childhood in the dawn of a most stormy life. That meant he has a life full of tragedy, and his life was very hard agaze from childhood. Edgar Allan Poes life was one of many sorrows and difficulties, filled with death of resolve family members and many broken loves.Poe wanted a revenge on his foster father. He wrote a letter to him that described how he felt about him. Poe didnt get along with his foster father because he thought John Allan was loose, and John Allan didnt leave a penny for Poe forwards John Allans died. In th e letter he wrote Send me I entreat you some money immediately, as I am in the greatest. That line meant he wanted some money, he was inquire for money from him. The letter that he wrote he showed no shame because he thought he deserved it for what John Allan said about him. For example in the letter he asseverates Again, I have heard you say (when you little thought I was listening. That line in the letter meant he has overheard John Allan say that he meant nothing to him.Poes foster father, John Allan was always insulting Poe. Poe had overheard him many times insulting him, so Poe wanted revenge, and didnt care about the injuries John Allan had made. Poes story The Cask of the Amontillado is the best example of Poe thinking John Allan was insulting him, and Poe abstracted revenge. In the story he wrote this quote The thousand injuries of Fortunato I had borne as I best could, but when he ventured upon insult That quote meant that Montresore wants a revenge, not for his injuries but for the insult, which was the same thing Poe wanted to do to John Allan. This story was related to wines Poe was a man who drank a lot. In The Cask of the Amontillado Fortunato was the man that drinks a lot, which you could describe as Poe because Poe had a lot of tenses in life that made him start drinking, just like Fortunato.In conclusion, Poes writes his writing based on his real life and makes it shocking, scary like how his life was. His life leads him to write his literature like scary, horror, and more. The three master(prenominal) reasons that Poe wrote his writing like that were death of his mother he wanted a revenge on his foster father, and his foster father insulting him. Poes life was full of tragedy, and so was his literature. Overall Poes real life really made a big impact on his literature.

Feudalism in European and Japanese Society

feudal system was use in some(prenominal) Japan and Europe and as much(prenominal), ad similarities amongst in Uses including the terms the system was based on, the hierarchy involved in such a system, and the establishments masters built as their residences. However, as a resolvent of varying cultures, the feudal system had a handful differences in both countries from the basis of ideas regarding the feudal system (I. E.Confucianism and Kong Quiz versus Catholicism and Roman imperial faithfulnesss) to the employment of establishment of feudalism as a social system in their respective countries ease upment of the lord and dainty for the military benefit performed by the serfs, peasants, and samurai to he aversion of suicide, or lack thereof when in regards to samurai, by knights as a result of their binding to Catholic Christian law. Feudal European and Japanese societies were built on a hierarchical fri culminationship firstly.Various levels of social strata were the basis of aforementioned feudal societies. These levels of strata included (1) nobles (2) warriors and (3) tenant farmers or serfs. Like mevery ancient and medieval societies, social mobility was never authentically at center stage and as a result it was a near nonexistent thing in feudal societies in both Europe and Japan. In addition, these feudal societies fostered an abundance of respect for the warrior class, stemming from constant state of war and their function as local lords. The warrior class was restrained by a code of ethics.For example, European knights were expected to follow a code of politesse bandage Japanese samurai were expected to follow the doctrine of what is called bushier ?in separate(a) words, the way of the warrior. Finally, feudal lords in both countries, Europe and Japan, built watertight and large castles that could be used for defense from invaders and also served as security measures for themselves and their vassals, seeing as that in and of itself w as the main precept f feudalismprotection in exchange for homage, labor, and a share of the agricultural harvest.On the other side of the coin, the basis of ideas regarding the feudal system of society differed from Europe to Japan. European feudalism was baseed on the authority of the Catholic Church, an element of European animateness that was increasingly important in such a medieval society, on with Roman imperial laws and customs the likes of which were supported by said Catholic Church. As a result, the symbiotic relationship in the midst of a lord and his vassals was seen as contractual, an idea originating from he ancient patronize relationship found in the Roman Empire.The lords o offered both protection and remunerationment while the vassals gave their complete loyalty to the lords. Whereas Japanese feudalism originated on the precepts of Confucianism and the doctrine of the Chinese philosopher, Kong Quiz. These doctrines emphasized morality and filial pietyrespect fo r both superiors and elders-?and functioned as the quintessential moral compass Of both peasants and villagers who were required to enjoy and pay taxes to the warrior class.Secondly, feudalism made its way to Europe long before it surfaced in Japan800 A. D. Versus 1100 AD. Respectively. This appearance of feudalism in Japan coincided with the ending of the Hein stage and the rise to power of the Kumara Shogun. However, many years later, European feudalism came to a careening halt in the sixteenth century as a result of the growth of stronger political states, thereby eliminating the need for the symbiotic relationship between the lord and the vassals and serfs fostered by feudalism.Japanese feudalism would later find its inevitable end in 1868 as a result of the Meijer Restoration. In addition, European knights were enable land by their lords as a exult of their military service and as such they had immense control over the serfs who worked the gifted land. This contrasts against the deportment of the Japanese samurai seeing as they en ever experienceed any land in their feudalism society.Instead, dainty used a fate of their annual income, generally accumulated from taxing peasants, in order to pay the samurai. (This salary was typically paid in rice. ) Lastly, Catholic Christian law prohibited knights from riveting suicide and, instead, encouraged the fight to avoid death in both battle and life. This precept of Catholicism originates from the belief that those who go commit suicide are emended to hell, a consequence that is unimaginable in the Christian faith.The Japanese, on the other hand, welcomed death seeing as they had no religious affiliation and saw no need to fear their own mortality or the consequences that would undoubtedly come with such an irreversible act. In their perspective, committing suicide in the face of inevitable defeat preserved their honor as warriors, thus suicide was honorable in Japanese culture. It is arouse to note, howe ver, that although Japan and Europe had no quantifiable contact with one another(prenominal) during this time period, hey managed to develop sociopolitical systems akin to one another.

Charles Beard Essay

Charles beards An Economic Interpretation of the U.S ConstitutionCharles Beards prevail, An Economic Interpretation of the U.S. Constitution, was published in 1913 and soon became atomic number 53 of the most controversial literary works of its time. Beards main(prenominal) thesis in this book is essentially that the Founding Fathers chose the specific coiffure of the Constitution of the join States to protect their personal financial interests. Beard consequently goes on to argue that the Constitution was written by an elite attempting to sentry go their own assets and financial location. Beard was expanding on Carl L. Beckers thesis of club conflict. In the eyes of Beard, the Constitution was created by the Founding Fathers as a counter revolution that ran against the wishes of farmers and laborers.Beards theory and his publication of this book were so controversial because it seemed to demean the Constitution and everything it stood for, which displeasureed politicians a nd most of the legitimate community, at least those who didnt ignore it completely. However, gayy historians and recital professors seemed to fill out it and accept it. Many people were angered by Beards theory because, since it disparaged the Constitution and Founding Fathers, it seemed to put down almost everything our body politic stands for. Taking a sacred piece of history that started our nation and trampling on it by saying that it was nothing more than rich workforce trying to save their bank accounts and put down the common macrocosm is bound to upset more than just a few people. single of Beards main critics of the 20th century is a man named Forrest McDonald. McDonald uses his study of the voting habits and financial and economic concerns of the delegates at the Constitutional group in Philadelphia to prove that their motives were not financial-based. He asserts that the majority of the delegates who had public securities were Antifederalists. He concludes his st udy by saying, Anyone wishing to re import the history of those proceedings by and large or exclusively in terms of the economic interests represented there would find the facts to be insurmountable obstacles. What McDonald means by this is that Beard, who was attempting to rewrite the history of the proceedings of theConstitutional Convention, was doing so without any actual evidence and thus had an empty argument.I believe that Beards thesis, although an interesting notion, was not necessarily a valid argument and did nothing except anger most people in the political community. Even though numerous people in the late 20th century accepted his thesis, I disagree with it. My reasoning for this is that, although the Founding Fathers were economically prosperous, I believe that their status made them the only ones that could be able to write the Constitution and who were in a position to make the most crucial moves in establishing the United States. I do not believe that the Foundi ng Fathers created the Constitution exclusively protect their financial status, I believe their status was the reason they could write the Constitution.

Coopers Creek Wine Management Essay

1. 0 Introduction Coopers Creek, established in 1982, became one of freshly Zealands more than(prenominal) successful medium-sized fuddleries by interest a strategy of resource leverage via ne tworks of co-operative relationships with a nonher(prenominal) innovative Zealand drinkmakers in the domestic and export merchandises. This strategy allowed Andrew Hendry, the managing director, to consciously manage the produce of the club to maintain the benefits of small size.However, with increase globalization of the booze-coloured patience, the changing nature of export commercialises, the primaeval maturity of the impertinently Zealand diligence and the constrained supply facing New Zealand drink makers, Andrew Hendry was go about with the decision of how to position a smaller lodge for the future. He had to specify whether the network-based strategies that served the company so good continued to be appropriate low conditions of pains concentration, increasing competition and uphill globalisation. (Robbins S, 2006) 1. 1 The NZ fuddle indus refine When Andrew Hendry established Coopers Creek, the New Zealand environs was senior highly regulated.By 1984, the New Zealand judicature had initiated a programme of deregulation, which included devaluation of the New Zealand nones, exchange rate floatation and general anti-inflationary measures. ( gatekeeper M, 2001) The opening of New Zealands domestic foodstuff place meant that businesses had to remediate their efficiency substantially over a short period. The agricultural welkin sought out unseasoned marts, to replace the loss of their traditional dependance on the UK trade with its increasing commitment to its European trading partners, and smartborn products, reflecting a growing awargonness that much of New Zealands exports were of a commodity nature.This period saw growing exports to Australia, the United States, Japan and the liberalization of Asia and exports of predomina ntly sheep meat and dairy produce being accompanied by more fresh fruit, venison and wine-coloured-coloured. A further response to fiercer competition at home and in overseas markets was an increasingly strong concentrate on on fictional character, a case in point being the New Zealand wine persistence. The New Zealand wine industriousness accepted the consequences of the liberalisation of the domestic delivery and recognised the need to understand how on-going changes in the planetary sparing environment affected its prosperity and how to plan accordingly.Building from a low international base in the eighties ($4. 5 million in exports in 1987), New Zealand wine exports achieved phenomenal growth and accounted for $168 million in 2007, substantially exceeding the $100 million by 2007 tar narrow set in 1999. The UK market was the most substantial export market for the industry in 2007, and at $84 million it accounted for around 50. 22 per cent of contri unlesse exports by value and 54. 28 per cent by volume. Europe accounted for 66 per cent of exports with 85 per cent of that going to the UK. Four large ho use of goods and servicesholds, that is to say Corbans, Montana, nary(prenominal)ilo and Villa Maria, dominated the wine industry in New Zealand in 1999.The pastime course of instruction, Montana obtaind Corbans and Nobilo was bought by BRL/Hardy of Australia. Between them, these large firms accounted for around 80 per cent of all exports in 2007, with a nonher 17 medium-sized companies, of which Coopers Creek was one, treatment 16 per cent in combination. For the most part, industry participants exported among 30 and 35 per cent of their action, but a few producers had much high export intensity. (Wheelen, 2006) 2. 0 Key Issues The mention issues atomic number 18 (Study Guide, 2008) (1)Despite entering early maturity, coopers creek remained constrained by issues of supply.(2)The approach of tonic land for pipeline planting was upri se and more previously marginal land became economic to grow on, the problem was still one of access to capital for these resources. (3)A homogeneously over supply of grapes in New Zealand, which could lead to heavy discounting. (4) A contraction in monomania in spite of appearance distribution companies in New Zealand and in USA, which could lead to certain markets being effectively closed to coopers creek. (5)Protection of strategically implicationant grape supplies so the give the axe insure they still get a coincidence of the very highest quality grapes. 3. 0 Planning.3. 1 intent Cycle From a expect perspective, the worldwide wine consumption has stagnated. harmonize to the fuddle Institute, at that place is only a 2. 04% growth in wine consumption from 1997 to 2001. In fact, worldwide consumption dropped from 227,875 hectoliters to 226,646 among 1999 and 2000. Generally on that point is a drop in consumption from the traditional wine boozing countries bid France a nd East European countries, whilst demand has growth signifi understructuretly from China. (Grant R, 2005) The performance of wine has shifted from the traditional vineyards in France to the rest of the world.There argon New-World boozes from Australia, New Zealand and South Africa. These wines are generally thought to be of moderate to high quality and are essentially challenging the traditional wine producers on the quality front. Furthermore, there are wines coming out from China and India. Because of the pass up wages in these countries, wines can in a flash be produced at a fraction of the costs of the French vineyards. Price has now become a big challenge that the traditional wineries fill to face. Some authors even suggest that the Old-World producing countries like France has followed growth & decline and now has entered a second life human body.While the New-world countries are in an emerging or growth variant As the industry moves towards maturity phase of its life cycle, the pace of consolidation ordain subjoin. (Times of India,2007) 3. 2 PESTEL synopsis The chase is a review of the major environmental factors, which testament impact the industry to a large extent. A closer examination of the more primal factors amongst them will allow for a tighter integration between the external environmental factors and the corporate strategy chosen for Coopers. Political factors Government regulation has unceasingly played a major role in the WI.There are increasing concerns that there will be new bulwarks and contend impediments to trade in the WI. One such example is the trade disagreement between US and European Union in the level of farm subsidies that the US alleged that the EU farmers receive. The same allegations whitethorn besides be as well as levied on the European vineyards. In the Wine Institute report on International Trade Barriers to U. S. Wine 2006, European wine producers were noted to have received certain subsidies . Tariffs in any case have been the most important barrier to the international wine trade.Some governments impose unusually high tariffs on wine imports . Recent announcement in the media like India opening its market and slashing duties on imported wine and sense of smells bring right(a) news to the industry, as this will allow them to enter this lucrative untapped market. Though collect to WTO pressure the tariff has been reducing, which has lead to major wine producing countries imposing various non-tariff trade barriers. One such non-tariff trade barriers are research fundings make available by local governments to improve the boilersuit harvest yields and quality of the countrys grapes . Economical factors.The rising rate of middle anatomy worldwide has led to an increasing appreciation of wine and demand for wine. In developing economies of China and India, this class of consumer is expected to extend significantly over the next decade. With the continued increase of economic growth judge for both countries, these consumers can now afford to consume wine is expected to grow significantly as well . The effect of currency fluctuations on the WI will continue to play an integral part in influencing the WI. The proportion of wine being exported outside the wine producing country has increased. up to now in a traditionally large wine consuming market, the proportion of wine, which ends up in foreign land, has been increasing. The continuing trend of exporting to new markets such as India and China is going to increase as wine producers cope with the declining wine demand in traditional home markets As a result, the wine producers exposure to fluctuations in currency exchange rates will increase further. Socio-cultural factors The increased spending power, sophistication of the middle class in umpteen countries with increased tendency of copying the west has helped to increase the demand for wine consumption.This growing grouping of earners from various cou ntries is often well traveled & highly educated consumers with needs and wants for the expose things in life. The act of middle class across Asia is expected to grow by 1 billion in the next 8 years . With the shift in demographics in the developing countries, there will be more wine drinkers in the future. Increasingly, there are withal more scientific evidences that there are health benefits to be derived from moderate inebriety of wine oddly red wine.As a result, there is an increasing bridal of the drinkable as health-product leading to a healthy heart. Technological factors foot and expert factors continue to drive improvement in production yields and better stock of wine. The Australian WI today has transformed itself from a small cottage industry to one of the largest exporter of wines internationally, even to the extent of eclipsing some of the older Old-World countries. The smashing leap forward for Australia can be attributed to the Australian wine producers c lump to innovate and improve existing processes. (Read C, 2006)The growth of e-commerce infra social organisation and the increasing acceptance of buying things online have led to new opportunities for wine connoisseurs and wine producers alike. With this new technology, corner wine growers are able to reach out to the someone wine consumers without being drowned out by the marketing noise generated by the large wine producers. The magnate to ship small quantities directly to item-by-item wine drinkers without passing through layers of middlemen whitethorn mean that small niche growers whitethorn be able to witness their position in a market dominated by large pit names . environmental factors.Within the Food and Beverage (F&B) industry, the WI is markedly different from the another(prenominal) products due to the fact that F&B products are limited by market, sequence the WI is limited by resource (land and grapes). Reason being wine is heavy(p) in moderate climates and on certain types of soil. Sudden climatic changes may adversely affect production yields or may even undo crops all together. The significant changes expected in the environment from global warming, rising sea levels, rising carbon emissions and increasing acidity in the water will all add to contribute to the adverse conditions for which growers will find themselves in.These conditions together with a scarcity of good arable land may act to constrain or even reduce the industrys supply. On the positive side, in one of the rare articles published in Newsweek on the positive effects of global warming, the author highlights that fast warming of Artic glaciers and increase in global temperatures may lead to opening of new vineyards in umpteen parts of the world with weather conditions similar to the Frances Champagne region. Legal factors External environmental legal factors have acted in line with other environmental factors changes.For example, the advent of the Internet e-commer ce has resulted in changes in rule for wine sales, which crosses state lines in the United States . In auxiliary, the short letter of the grapes used to make wines as well became a contentious issue for many wine-producing countries. The origin of these grapes and the proportion of local grapes used became an issue for stigmatization and labeling of wines as governed by new local legislation controlling wine labeling. 4. 0 Organising 4. 1 Porters 5 forces analysis We have analyse Coopers internal environmental factors using Porters Five Forces analysis. beingness in a specialize industry, it is not easy for another fake to just come in wanting a portion of the pie. The WI requires specialized skill sets, special knowledge and bulky experience to stay competitive. It also needs very high investing especially for equipments used for bear on of wine. This indirectly induces high entry cost which is work as a barrier of for new entrants. There is also the expected retaliation approach by new entrants from existing players. Coopers together with other existing players may collaborate to deter competitors from coming in.For example, Coopers may out dropping its outlay and the other existing players may follow suit leading to a legal injury war. On the whole, the force of threat of entry is low here. 4. 2 Threat of Substitutes This industry faces stiff competition from not only other wineries but also from other alcoholic drinks such as beer, spirit and pre-blended mixed drinks and carbonated drinks. Product-for-product substitution is also possible should customers of Coopers set to try out other blades/types of wine. For the health conscious, bottled water, energy drinks and natural fruit juices also provide competition.Possibility of generic substitution is also there where as customers may prefer to spend on purchasing cigarettes rather than drinking wine. Thus, there is a high force of threat of substitutes in this industry. 4. 3 Threat of entry Competitive rivalry among existing firms is evident in this industry. Larger companies are acquiring smaller wine producers to monopolize the market resulting in dynamic competition amongst these companies. As the WI is at its mature stage, companies start to ride market share from competitors to survive.As there are likewise many wine producers, adding on to the high power of buyers, companies may decide to go for expenditure wars due to high fixed costs to defecate market share. This industry has high entry and exit barriers due to the extensive capital investment and knowledge & skill set needed. In addition one must have sustainable resource, as it returns several years for wine to mature. This means that industry players do not have many choices. Again this induces competition amongst them and price wars and low margins situations are likely to happen. found on the information above, the groups came to the conclusion that the industry is Medium Attractive. 5. 0 Directing 5. 1 Porters Generic Competitive Strategies employ Porter generic competitive strategies, we find that Coopers has the ability to outperform its competitors by adopting a strategy of Focus Differentiation. Porter proposed that a firms competitive advantage in an industry is determined by its competitive scope i. e. , the breadth of companys butt end market coupled with companys unique resource (product range, distribution channels, seat market etc.), For Coopers the scope of the target market is narrow.It is mainly targeting niche markets for subvention wines in the wine drinking markets of Europe, US, Australia, Japan and a few emerging Far Eastern Asian markets. When targeting niche markets, the company either can go for damage Focus or Differentiation Focus. Coopers should not be following the Cost focus strategy as NZWI repugn in the high quality premium category wines. Reduction of overall cost is achievable only to a certain extent, as this industry is highly capital in tensive with many inherent costs along the supply chain.Instead Coopers should concentrate either on particular market segment, or product line segment or geographic market with high growth potential or all three. By following a note strategy Coopers would be able to better focus its resources & capabilities to the serve the special needs of a narrow strategic target more effectively than its competitors. 5. 2 Bowmans strategic clock Using Bowmans competitive strategy clock too, Coopers waterfall under category 5, Focused Differentiation.This strategy is similar to the Porters generic model, which tries to provide high-perceived product benefits justifying a substantial price premium usually to a selected niche market segment. Coopers can use this strategy in new markets, by targeting sales into the same niches in more countries. While in established markets Coopers could even adopt form 4 Differentiation with price premium by offering better wine at the same price or by determi ne it slightly higher than competitive brands in the same price bracket, to run advantage of the fact that fine quality wine will forever demand a premium and at the same promote it as premium category. (Meredith R, 2007).Cost Leadership may not be uphold for Coopers because of some of the following reason Competitors can imitate differentiation may not be sustainable it can easily replicated by competitors like South African or South American wine producers Bases of differentiation become less important to buyers Competing on just quality to demand high price may not be enough. For example in price conscious markets like UK, Holland and Germany, wines from South American and South were seen as better value than NZ wine. Target segment can become structurally unattractive Structure erodes This could happen for Coopers target market in US, restaurants and dress shop retailers. They may form a group for centrally sourcing activities to drive stack costs, somewhat similar to what happened with Tesco Supermarket Chain (UK). (Aylward, 2006) Demand disappears there may be new research findings in future that may lead to dismay consumption of wine. Or even they may be new legislation banning consumption of alcohol products in public places similar to that of smoking, which may lead to total disappearance of a target segment.From the evaluation of Coopers center field competencies, the followings were recognized. Coopers is a typical entrepreneurial venture in that the founding entrepreneur, Andrew, had goaded its tuition and growth. A critical factor of success of Coopers is Andrews ability to build relationships, within the context of an innovative and flexible approach, in social club to leverage critical resources to pursue growth. Coopers strategy was based on having a carefully controlled but finite cadence of wine to divvy up either year. With Andrews commitment to quality, it has earned itself a comparatively good character in the industr y.From the evaluation of the KSF of the WI, the followings were recognized. Historically, the NZWI had focused on the production of premium wines, devoted its constrained supply, small scale, high cost anatomical structures and distinctive clean and common land growing conditions. Availability of consistent high quality products that has strong brand value and recognition are highly sought after and considered KSFs. 6. 0 Monitoring 6. 1 Wineries Both management & employees of wineries play a strike role and yield great power in call of the quantity & type of wine to be produced.Great deal of collaboration exists between the local wineries to share knowledge & costs. 6. 2 Grape growers Being rouge players, they control the quality and quantity of grapes grown. Many of the wineries are backward merged by owning lands or having long-term contracts with individual producers. designer of suppliers is low. 6. 3 industriousness Associations Wine Organizations in NZ like Wine Insti tute, former Wine hostelry with backing of the NZ government are very powerful. all(a) Wineries have to take up compulsory memberships and contribute towards funding & running of the organizations.These key roles of these organizations are promoting NZ wine in international markets, lobbying with foreign governments to open new markets, saturnine of trade restrictions and tariffs etc. They also initiate research programmes and training for the blameless industry, funded by the wineries. (Zalan T, 2005) 6. 4 Consumers The final end user, this group needs to be well informed & kept satisfied by providing high quality premium products with consistent quality and availability at affordable prices.Power high. 6. 5 NZ Government NZ government is a key player with enormous power who has played a pivotal role in the development of the NZWI. The government has been implementing new legislations in consultation with NZWI to meet the current market requirements. Some examples would includ e changes in government policy in the 1980s making it favorable for local manufacturers to export to foreign markets . (Harvard University, 2007) 6. 6 Distributors, Retailers, Buyers Buyers like Supermarkets are powerful players who dictate the price & type of wine stocked with on shelves. WI is a buyer driven industry, where buyers hold a potbelly of power. 6. 7 Domestic and Foreign investors.This group needs the minimal aggregate of effort. They are satisfied as long as they get a good return on their investments. 7. 0 Critical Analysis 7. 1 Competitor Analysis The world WI is currently experiencing a situation of over-production. In the EU alone, it was reported by Food & Drink. com that there is a tautological o f 1. 5bn litres of wine, enough for every European Union citizen to take roughly four free bottles each. Millions of Euros have been spent to turn these surplus wines into industrial alcohol. (All Things, 2006) The WI is a highly fragmented, with over a million wine companies around the globe.None of the firms control more than 1% of the retail sales, with evanesce 10 players controlling 11% of the global market share (based on volume) . These industry competitors come from different wine growing countries and continents. This is especially neat for Old-World Countries in Europe (France, Italy, Spain, Portugal and Germany) accounts for 60% of the world wine production and 80% of world trade . In contrast, the New-World Producers (Australia, South Africa, Argentina, Chile, USA, New Zealand) wines are more consolidated. On average these countries appear to be more structurally attractive compared to Old-World Countries.Moreover, in the last decade the industry structure has been undergoing dramatic change. There is a growing trend of consolidation. Cash string up rich alcoholic beverage companies are investing in the WI as their own markets of beer and spirits are maturing. 7. 2 Stakeholder analysis The WI being a competitive industry has a va ried, vibrant and balanced group of stakeholders, with sponsor and varied channels of communication. All the forces involved try to build consensus within which the primary decisions in the industry are made. 7. 3 Life-Cycle Analysis We have identified Coopers to be in the phase of Mature stage in the life-cycle model.In view of its competitive conditions, we also identify there may be many competitors which are likely to resort to price-cutting strategy for volume. accordingly one of Coopers directive is to differentiate its product portfolio through leveraging on its enhance brand equity to promote customers belongings and loyalty within its existing customer-based and new customer groups whilst consistently thrust cost efficiency through economies of scales and innovative & efficient ways of speech cost down. (Pape E, 2007) 7. 4 Positioning analysis Coopers currently enjoy relatively good brand equity amongst its market segment.To infuse the same branding principle across dist inctive first label allows them to capitalize on its already successful branding strategy, further maximizing the returns of their marketing investment especially for the second label. 7. 5 Value chain analysis done new ways of doing things such as possible bottling in import markets to reduce shipping costs, backward integration either through ownership or long term leasing with good quality of vineyards across NZ and beyond, could potentially reduce their overall cost per unit yet enabling them to engage cost advantage strategy to expand the perceived value for the brand.7. 6 Business profile analysis This growth strategy do not require a complete(a) reinvention of wheels, it capitalizes on the existing goals and values of the group, its resources and capabilities, its structure and management systems and its industry environment to further produce enhanced features and products thusly major increase in expenditures is not expected, instead an increase in financial perform is forecasted due to the additional opportunities from new market penetration. (Heijbroeck, 2003) 8. 0 Recommendations 1.The expansion of the coopers creek network of export markets and the development of second labels. These second label wines could generally be sold at lower prices thus protecting the price status of the Coopers Creek labels but gaining extra sales volume for the company. In most cases the second labels will sell through different distributors. 2. The above strategy will also help with over reliance on a few key distributors. In the case of the rapidly growing US market, coopers creeks have not appointed one exclusive national importer.Instead they will sell to some 20 independent importer/distributors in different states either by direct shipment from the winery or out of a storage warehouse in California. This will ensure the company doesnt become a victim of the rationalisation of a large importers or distributors catalogue of wines carried. (Kogut B, 2006) 3. Th e unwavering acquisition of control of the vineyards producing their best grapes. That has taken the form of either complete acquisition by purchase, long term leases or the establishment of reciprocal ventures with the vineyards under cooper creeks management and tied up under long term supply contracts.In the last two years they have purchased three vineyards, leased one and entered one interchangeable venture with an existing contract grape grower. They are currently flavor at two further existing vineyards with a view to purchase or lease. 4. Continue to produce consistently high-quality products. 5. keep an eye on and increase its brand equity and recognition as a premium wine producer. 6. install international supply management to facilitate its global market operations. 7.Maintain or improve its already good relationships with stakeholders. 8. Ensure there is cost efficiency in its operations so as to maximise salary with minimum cost. 9. Last but not least, continue i nnovating in terms of its product and marketing. Current turnover is NZ$5. 5M Current production is at 1100tonnes per year (approx 85,000 cases) and aiming to be 1800tonnes by 2008 They should purchase more of their own vineyards in the Hawkes verbalise region in the last few years which would prove upright to them.They should increase production of Pinot Noir which is one of their best vineyards by 400% and this will become a feature varietals alongside Sauvignon Blanc and Chardonnay for the future All wine is made on land site at their Auckland vineyard. On site facilities include Cellar door tasting room and retail shop, place buildings (tanks) and bottling line, warehouse and barrel store, landscaped gardens with picnic areas and childrens playground. (Johnson, 2005) A basement/courtyard wine bar will open for lunches and private group bookings late 2003.Plans have been drawn up for a cafe/ utilisation centre but as yet no time shut in as to when maybe initiated, which shou ld be implemented soon. (Nielson A, 2006) 9. 0 Conclusion It can be concluded, the NZWI is still considered to be at an early maturity phase of its lifecycle, as evidenced by a small number of takeovers and increasing concentration. As the industry matures, there is a need for NZ wine producers to retain focus on quality, differentiated products, while holding their premium price position. In addition, they need to play to their strengths in white wines and introduce more red wines into their portfolio.(Ghoshal S, 2007) As a company, Coopers needs to realize the trend toward deteriorating industry profitability is a constant threat in mature industries. As rivalry encourages overinvestment in capacity, international competition increases, and as differentiation is undermined by commoditization, attaining a competitive advantage becomes essential to achieving positive economic profits. Cost is the overwhelmingly important key success factor in most mature industries and three cost dr ivers tend to be especially important Economies of scale, low-cost inputs and low overheads.Cost efficiency in mature industries is seldom a basis for sustainable competitive advantage it is typically a requirement for survival. Deteriorating performance among mature companies typically triggers the adoption of turnaround strategies, of which the company must choose the most suitable one for its profile. Coopers have so far maneuvered its way past the many problems that plague other producers. However, more emphasis might be needed in terms of differentiating itself from the other NZ brands. It would have to build on its brand equity, and continue to leverage on Andrews contact network.Most importantly, the establishment of a succession-planning project would also has to be included in future strategic plans so that the company will continue to prosper should Andrew decide to depart or retire. (Robbins S, 2006)10. 0 BIBLIOGRAPHY 1. (Johnson, 2005) Johnson, Scholes & Whittington , E xploring Corporate dodging, Prentice Hall, 2005 2. (Porter M, 2001) Porter Michael E. , The Competitive Advantages of Nations, The Macmillan Press Ltd. , 2001 3. (Wheelen, 2006).Wheelen, doubting Thomas L. and Hunger, David J. , Strategic Management and Business Policy, Prentice Hall, 2006 4. (Grant R, 2005) Grant, Robert M. , Contemporary schema Analysis, Blackwell Publishing, 2005 5. (Read C, 2006) Read, Charlotte, Stakeholder Consensus Marketing. An explanatory national competitivess model for the New Zealand Wine industriousness, September 2, 2006 6.(All Things, 2006) All Things Considered. Washington D. C. , Global Warming Endangers California Wine assiduity, December 5, 2006 7. (Times of India,2007) India plans duty cuts on wine, spirits, http//timesofindia. indiatimes.com/NEWS/India_Business/India_plans_duty_cuts_on_wine_spirits/articleshow/1897262. cms, April 12 2007 8. (Pape E, 2007) Pape E. , Bordeaux Meets capital of Red ChinaChinas eager oenophiles are reviving the fl agging French Wine Industry, Newsweek, April 16, 2007 9. (Meredith R, 2007) Meredith, R. and Hoppough, S. , Why Globalization Is Good, Forbes, New York, April 16, 2007 10. (Aylward, 2006) Aylward, D. K. and Glynn, J. , SME Innovation within the Australian Wine Industry A Cluster Analysis, 2006 11. (Smith J, 2006) Smith, J. M, The e-Commerce Pendulum, Brandweek, September 18, 2006 12. (Pape, 2007).Pape, Eric Vineyards on the move Newsweek, April 2007 13. (Nielson A, 2006) Nielson, A. , Harvard ledger of Law and Public Policy, Vol. 29, Iss 2, escape 2006 14. (Asimov E, 2005) Asimov, E. , New York Times. (Late Edition (East Coast). New York, N. Y. , August 31, 2005 15. (Zalan T, 2005) Zalan, T. , Global, Local or Semi-Global? The oddball of the Wine Industry, Australian Centre for International Business, Working Paper, No. 6, August 2005 16. (Heijbroeck, 2003) Heijbroeck, Arend M. A. , Consequences of the globalization in the wine industry, Report made by Rabobank International, Sym posium International, October 8 2003 17.(Ghoshal S, 2007) Ghoshal, S, Global strategy An organizing framework. Strategic, Management Journal 8, 2007 18. (Kogut B, 2006) Kogut, B. , Designing global strategies Comparative and competitive value-added Chains, Sloan Management critical review (Summer), 2006 19. (Porter M, 2004) Porter, M. E. ,Clusters and the new economics of competition, Harvard Business Review, November-December 2004 20. (Harvard University, 2007) How Competitive Forces Shape scheme. Harvard Business Review, March-April 2007 22. (Slater S, 2002) Slater S. Malcolm, Michael Porter. Notes on Diversification As a Strategy.Harvard School Publishing, 2002 23. (Slater F, 2002) Slater F. Stanley, Olson. Eric, A Fresh Look at Industry and Market Analysis, Business Horizons. Kelly School of Publishing, January-February 2002. 24. (New Zealand Growers, 2006) New Zealand Wine Growers look for Committee, Research & Development Strategic Plan, December 2006 25. (Robinson J, 2008) Robinson, Jancis, The Fast-Changing World Of Wine, http//www. sifst. org. sg/pdf/article-thefastchanging. htm. 26. (Robbins S, 2006) Robbins S. , Bergman, R. , Stagg, I. & Coulter, M. 006, Management, 4th Edition, Prentice Hall, Sydney. 27.

Angels Demons Chapter 20-23

20Phase deuce, the Hassassin thought, striding into the darkened tunnel.The torch in his hand was overkill. He k overbold that. But it was for effect. Effect was al directionsything. Fear, he had learned, was his ally. Fear cripples faster than any action of war.T here was no mirror in the passage to admire his disguise, merely he could sense from the shadow of his billowing robe that he was perfect. commix in was part of the plan part of the depravity of the plot. In his wildest dreams he had never speak upd playing this part.Two weeks ago, he would lead considered the task awaiting him at the far devastation of this tunnel impossible. A suicide mission. Walking in the raw into a lions lair. But Janus had changed the definition of impossible.The secrets Janus had sh bed with the Hassassin in the last cardinal weeks had been numerous this very tunnel being wizard of them. Ancient, and yet windlessness perfectly passable.As he drew closer to his enemy, the Hassassin wondered if what awaited him inner would be as easy as Janus had promised. Janus had assured him any(prenominal) adept on the wrong would consider the necessary arrange manpowerts. Someone on the inner. Incredible. The more than he considered it, the more he realized it was childs play.Wahad tintain thalatha arbaa, he said to himself in Arabic as he ne atomic number 18d the end. One two three four21I sense youve heard of anti exit, Mr. Langdon? Vittoria was studying him, her dark skin in stark contrast to the white science lab.Langdon vistaed up. He felt suddenly dumb. Yes. sanitary sort of.A faint smile crossed her lips. You watch wiz Trek.Langdon flushed. Well, my students enjoy He frowned. Isnt anti subject field what fuels the U.S.S. Enterprise?She nodded. Good science fiction has its root in good science.So antimatter is real?A fact of nature. Everything has an opposite. Pro gobs call for negatrons. Up-quarks get hold of down-quarks. There is a cosmic symmetry at the subat omic level. Antimatter is yin to matters yang. It balances the physical equation.Langdon thought of Galileos belief of duality.Scientists have k straightn since 1918, Vittoria said, that two kinds of matter were readyd in the Big Bang. One matter is the kind we feel here on earth, making up rocks, trees, great deal. The other is its inverse identical to matter in all respects except that the charges of its ingredients are reversed.Kohler round as though emerging from a fog. His voice sounded suddenly precarious. But in that location are enormous technological barriers to actually storing antimatter. What ab stunned neutralization?My tyro built a reverse polarity vacuum to pull the antimatter positrons forbidden of the accelerator before they could decay.Kohler scowled. But a vacuum would pull bug out the matter also. There would be no way to separate the particles.He applied a magnetic field. Matter arced right, and antimatter arced left. They are polar opposites.At that i nstant, Kohlers wall of doubt seemed to crack. He looked up at Vittoria in clear astonishment and then without warning was over keep abreast by a fit of coughing. Incred ible he said, wiping his mouth, and yet It seemed his logic was even resisting. yet even if the vacuum worked, these tin piece of tails are make of matter. Antimatter cannot be enclosed deep down case shots made out of matter. The antimatter would promptly react with The warning is not touching the canister, Vittoria said, simply expecting the question. The antimatter is suspended. The canisters are called antimatter cakeholes because they literally pickle the antimatter in the revolve around of the canister, suspending it at a safe distance from the sides and furnish.Suspended? But how?Between two meet magnetic fields. Here, have a look.Vittoria walked across the room and retrieved a rangy electronic apparatus. The contraption reminded Langdon of some sort of cartoon ray hero a wide cannonthe s tandardizeds of barrel with a sighting scope on top and a tangle of electronics dangling below. Vittoria aligned the scope with one of the canisters, peered into the eyepiece, and calibrated some knobs. Then she stepped absent, offering Kohler a look.Kohler looked nonplussed. You collected clear measurings? cinque thousand nanograms, Vittoria said. A liquid plasma containing millions of positrons.Millions? But a few particles is all anyone has ever detected anywhere.Xenon, Vittoria said flatly. He intensify the particle beam through a jet of xenon, break apartping away the electrons. He insisted on keeping the exact procedure a secret, only when it involved simultaneously injecting raw electrons into the accelerator.Langdon felt lose, wondering if their conversation was still in English.Kohler paused, the line of credits in his brow deepening. Suddenly he drew a short breath. He slumped like hed been hit with a bullet. Technically that would draw a blankVittoria nodded. Yes . Lots of it.Kohler returned his gaze to the canister before him. With a look of uncertainty, he hoisted himself in his chair and placed his eye to the viewer, peering inside. He stared a desire quantify without saying anything. When he finally sat down, his forehead was cover with sweat. The lines on his cheek had disappeared. His voice was a whisper. My God you really did it.Vittoria nodded. My commence did it.I I dont know what to say.Vittoria turned to Langdon. Would you like a look? She motioned to the viewing device.Uncertain what to expect, Langdon moved forward. From two feet away, the canister appeared empty. Whatever was inside was infinitesimal. Langdon placed his eye to the viewer. It took a act for the image before him to come into focus.Then he saw it.The object was not on the rump of the container as he expected, tho rather it was move in the essence suspended in midair a shimmering globule of mercurylike liquid. Hovering as if by magic, the liquid tumbled in space. Metallic vagabondlets rippled across the droplets surface. The suspended fluid reminded Langdon of a television he had once seen of a water droplet in zero G. Although he knew the globule was microscopic, he could see every changing gorge and undulation as the ball of plasma rolled slowly in suspension.Its floating, he said.It had rectify be, Vittoria replied. Antimatter is highly unstable. Energetically speaking, antimatter is the mirror image of matter, so the two instantly cancel each other out if they come in contact. holding antimatter isolated from matter is a challenge, of agate line, because everything on earth is made of matter. The adjudicates have to be stored without ever touching anything at all even air.Langdon was amazed. slop active working in a vacuum.These antimatter traps? Kohler interrupted, looking for amazed as he ran a pallid finger around ones base. They are your starts traffic pattern?Actually, she said, they are mine.Kohler looked up.V ittorias voice was unassuming. My father produced the first particles of antimatter nevertheless was stymied by how to store them. I suggested these. Airtight nanocomposite shells with opposing electromagnets at each end.It seems your fathers genius has rubbed off. non really. I borrowed the idea from nature. Portuguese man-o-wars trap fish between their tentacles development nematocystic charges. Same principle here. Each canister has two electromagnets, one at each end. Their opposing magnetic fields intersect in the center of the canister and hold the antimatter there, suspended in midvacuum.Langdon looked again at the canister. Antimatter floating in a vacuum, not touching anything at all. Kohler was right. It was genius.Wheres the great power etymon for the magnets? Kohler asked.Vittoria pointed. In the pillar beneath the trap. The canisters are screwed into a docking mien that continuously recharges them so the magnets never fail.And if the field fails?The obvious. The an timatter falls out of suspension, hits the bottom of the trap, and we see an radioactive decay.Langdons ears pricked up. Annihilation? He didnt like the sound of it.Vittoria looked unconcerned. Yes. If antimatter and matter make contact, both are destroyed instantly. Physicists call the process annihilation. Langdon nodded. Oh.It is natures simplest reaction. A particle of matter and a particle of antimatter combine to release two new particles called photons. A photon is effectively a tiny disembowel of light.Langdon had read just about photons light particles the exquisitest form of capability. He decided to refrain from asking about Captain Kirks use of photon torpedoes against the Klingons. So if the antimatter falls, we see a tiny puff of light?Vittoria shrugged. Depends what you call tiny. Here, let me demonstrate. She reached for the canister and started to unscrew it from its charging podium.Without warning, Kohler let out a cry of terror and lunged forward, knocking her hands away. Vittoria Are you nutty?22Kohler, incredibly, was standing for a moment, teetering on two withered legs. His face was white with fear. Vittoria You cant remove that trapLangdon watched, bewildered by the directors sudden panic.Five light speed nanograms Kohler said. If you break the magnetic field Director, Vittoria assured, its perfectly safe. Every trap has a failsafe a back-up battery in case it is removed from its recharger. The specimen remains suspended even if I remove the canister.Kohler looked uncertain. Then, hesitantly, he colonized back into his chair.The batteries activate automatically, Vittoria said, when the trap is moved from the recharger. They work for twenty-four hours. manage a reserve tank of gas. She turned to Langdon, as if sensing his discomfort. Antimatter has some astonishing characteristics, Mr. Langdon, which make it quite dangerous. A ten milligram sample the volume of a grain of sand is hypothesized to hold as a good deal energ y as about two ascorbic acid metric tons of conventional rocket fuel.Langdons head was spinning again.It is the energy informant of tomorrow. A thousand times more powerful than nuclear energy. One hundred percent efficient. No byproducts. No radiation. No pollution. A few grams could power a major city for a week.Grams? Langdon stepped uneasily back from the podium.Dont worry, Vittoria said. These samples are low fractions of a gram millionths. Relatively harmless. She reached for the canister again and twisted it from its docking platform.Kohler twitched but did not interfere. As the trap came free, there was a sharp beep, and a small LED display activated conterminous the base of the trap. The red digits blinked, counting down from twenty-four hours.240000235959235958Langdon studied the fall counter and decided it looked unsettlingly like a time bomb.The battery, Vittoria explained, will track down for the estimable twenty-four hours before dying. It can be recharged by placing the trap back on the podium. Its designed as a safety measure, but its also convenient for transport.Transport? Kohler looked th downstairsstruck. You take this stuff out of the lab?Of course not, Vittoria said. But the mobility allows us to study it. Vittoria led Langdon and Kohler to the far end of the room. She pulled a curtain aside to reveal a window, beyond which was a big(p) room. The walls, ditchs, and ceiling were entirely plated in steel. The room reminded Langdon of the holding tank of an oil color freighter he had once taken to Papua New guinea to study Hanta body graffiti.Its an annihilation tank, Vittoria declared.Kohler looked up. You actually observe annihilations?My father was spell-bound with the physics of the Big Bang large amounts of energy from minuscule kernels of matter. Vittoria pulled stretch a steel drawer beneath the window. She placed the trap inside the drawer and closed it. Then she pulled a lever beside the drawer. A moment later, the t rap appeared on the other side of the glass, rolling smoothly in a wide arc across the metal floor until it came to a stop near the center of the room.Vittoria gave a tight smile. Youre about to feel your first antimatter-matter annihilation. A few millionths of a gram. A relatively minuscule specimen.Langdon looked out at the antimatter trap sitting alone on the floor of the enormous tank. Kohler also turned toward the window, looking uncertain.Normally, Vittoria explained, wed have to wait the full twenty-four hours until the batteries died, but this chamber contains magnets beneath the floor that can bowl over the trap, pulling the antimatter out of suspension. And when the matter and antimatter touchAnnihilation, Kohler whispered.One more thing, Vittoria said. Antimatter releases pure energy. A one hundred percent conversion of mass to photons. So dont look directly at the sample. Shield your eyes.Langdon was wary, but he now sensed Vittoria was being overly dramatic. Dont loo k directly at the canister? The device was more than thirty yards away, behind an ultrathick wall of tinted Plexiglas. Moreover, the speck in the canister was invisible, microscopic. Shield my eyes? Langdon thought. How much energy could that speck possibly Vittoria pressed the button.Instantly, Langdon was blinded. A brilliant point of light shone in the canister and then exploded outward in a shock wave of light that radiated in all directions, erupting against the window before him with thunderous force. He stumbled back as the detonation rocked the vault. The light burned bright for a moment, searing, and then, after an instant, it rushed back inward, absorbing in on itself, and collapsing into a tiny speck that disappeared to nothing. Langdon blinked in pain, slowly recovering his eyesight. He squinted into the smouldering chamber. The canister on the floor had entirely disappeared. Vaporized. Not a trace.He stared in wonder. G God.Vittoria nodded sadly. Thats precisely what m y father said.23Kohler was staring into the annihilation chamber with a look of utter amazement at the spectacle he had just seen. Robert Langdon was beside him, looking even more dazed.I want to see my father, Vittoria demanded. I showed you the lab. outright I want to see my father.Kohler turned slowly, ostensibly not hearing her. Why did you wait so long, Vittoria? You and your father should have told me about this baring immediately.Vittoria stared at him. How many reasons do you want? Director, we can argue about this later. Right now, I want to see my father.Do you know what this technology implies?Sure, Vittoria shot back. Revenue for CERN. A lot of it. Now I want Is that why you kept it secret? Kohler demanded, clearly taunt her. Because you feared the get on and I would vote to license it out?It should be licensed, Vittoria shoot back, feeling herself dragged into the argument. Antimatter is important technology. But its also dangerous. My father and I wanted time t o refine the procedures and make it safe.In other words, you didnt trust the board of directors to place prudent science before financial greed.Vittoria was surprised with the apathy in Kohlers tone. There were other issues as well, she said. My father wanted time to present antimatter in the appropriate light.Meaning?What do you think I mean? Matter from energy? Something from nothing? Its practically proof that contemporaries is a scientific possibility.So he didnt want the religious implications of his discovery lost in an onslaught of commercialism?In a personal manner of speaking.And you?Vittorias concerns, ironically, were somewhat the opposite. Commercialism was critical for the success of any new energy line of descent. Although antimatter technology had staggering potential as an efficient and nonpolluting energy source if unveiled prematurely, antimatter ran the risk of being vilified by the politics and PR fiascoes that had killed nuclear and solar power. Nuclear had proliferated before it was safe, and there were accidents. Solar had proliferated before it was efficient, and people lost money. Both technologies got bad reputations and withered on the vine.My interests, Vittoria said, were a dapple less lofty than uniting science and religion.The environment, Kohler ventured assuredly.Limitless energy. No strip mining. No pollution. No radiation. Antimatter technology could save the planet.Or destroy it, Kohler quipped. Depending on who uses it for what. Vittoria felt a chill emanating from Kohlers crippled form. Who else knew about this? he asked.No one, Vittoria said. I told you that.Then why do you think your father was killed?Vittorias muscles tightened. I have no idea. He had enemies here at CERN, you know that, but it couldnt have had anything to do with antimatter. We swore to each other to keep it between us for another few months, until we were ready.And youre certain your father kept his vow of lock?Now Vittoria was getting mad. My father has kept tougher vows than thatAnd you told no one?Of course notKohler exhaled. He paused, as though choosing his next words carefully. meditate someone did find out. And suppose someone gained access to this lab. What do you imagine they would be after? Did your father have notes down here? bread and butter of his processes?Director, Ive been patient. I direct some answers now. You keep talking about a break-in, but you saw the retina scan. My father has been vigilant about secrecy and security. inclination me, Kohler snapped, startling her. What would be missing?I have no idea. Vittoria angrily scanned the lab. All the antimatter specimens were accounted for. Her fathers work area looked in order. Nobody came in here, she declared. Everything up here looks fine.Kohler looked surprised. Up here?Vittoria had said it instinctively. Yes, here in the fastness lab.Youre utilise the lower lab too?For storage.Kohler rolled toward her, coughing again. Youre using the Haz-Mat ch amber for storage? Storage of what?Hazardous material, what else Vittoria was losing her patience. Antimatter.Kohler lifted himself on the accouterments of his chair. There are other specimens? Why the hell didnt you tell meI just did, Vittoria fired back. And youve barely given me a chanceWe need to check those specimens, Kohler said. Now.Specimen, Vittoria corrected. Singular. And its fine. Nobody could ever Only one? Kohler hesitated. Why isnt it up here?My father wanted it below the bedrock as a precaution. Its larger than the others.The look of alarm that shot between Kohler and Langdon was not lost on Vittoria. Kohler rolled toward her again. You created a specimen larger than five hundred nanograms?A necessity, Vittoria defended. We had to prove the input/ give birth threshold could be safely crossed. The question with new fuel sources, she knew, was always one of input vs. yield how much money one had to expend to harvest the fuel. Building an oil rig to yield a single ba rrel of oil was a losing endeavor. However, if that same rig, with minimal added expense, could deliver millions of barrels, then you were in business. Antimatter was the same way. judgment of dismissal up sixteen miles of electromagnets to create a tiny specimen of antimatter expended more energy than the resulting antimatter contained. In order to prove antimatter efficient and viable, one had to create specimens of a larger magnitude.Although Vittorias father had been hesitant to create a large specimen, Vittoria had pushed him hard. She argued that in order for antimatter to be taken seriously, she and her father had to prove two things. First, that cost-effective amounts could be produced. And second, that the specimens could be safely stored. In the end she had won, and her father had acquiesced against his better judgment. Not, however, without some firm guidelines regarding secrecy and access. The antimatter, her father had insisted, would be stored in Haz-Mat a small gran ite hollow, an additional seventy-five feet below ground. The specimen would be their secret. And only the two of them would have access.Vittoria? Kohler insisted, his voice tense. How large a specimen did you and your father create?Vittoria felt a wry pleasure inside. She knew the amount would stun even the great Maximilian Kohler. She pictured the antimatter below. An incredible sight. Suspended inside the trap, perfectly visible to the naked eye, danced a tiny sphere of antimatter. This was no microscopic speck. This was a droplet the size of a BB.Vittoria took a deep breath. A full quarter of a gram.The blood drained from Kohlers face. What He skint into a fit of coughing. A quarter of a gram? That converts to nearly five kilotonsKilotons. Vittoria hated the word. It was one she and her father never used. A kiloton was catch to 1,000 metric tons of TNT. Kilotons were for weaponry. Payload. Destructive power. She and her father spoke in electron volts and joules constructive en ergy output.That much antimatter could literally liquidate everything in a half-mile radius Kohler exclaimed.Yes, if annihilated all at once, Vittoria shot back, which nobody would ever doExcept someone who didnt know better. Or if your power source failed Kohler was already heading for the elevator.Which is why my father kept it in Haz-Mat under a fail-safe power and a redundant security system.Kohler turned, looking hopeful. You have additional security on Haz-Mat?Yes. A second retina-scan.Kohler spoke only two words. Downstairs. Now.The freight elevator dropped like a rock. other seventy-five feet into the earth.Vittoria was certain she sensed fear in both men as the elevator fell deeper. Kohlers usually emotionless face was taut. I know, Vittoria thought, the sample is enormous, but the precautions weve taken are They reached the bottom.The elevator opened, and Vittoria led the way down the dimly lit corridor. Up ahead the corridor dead-ended at a huge steel door. HAZ-MAT. The r etina scan device beside the door was identical to the one upstairs. She approached. Carefully, she aligned her eye with the lens.She pulled back. Something was wrong. The usually spotless lens was spattered smeared with something that looked like blood? Confused she turned to the two men, but her gaze met impressible faces. Both Kohler and Langdon were white, their eyes fixed on the floor at her feet.Vittoria followed their line of sight down.No Langdon yelled, reaching for her. But it was too late.Vittorias vision locked on the object on the floor. It was both utterly foreign and intimately acquainted(predicate) to her.It took only an instant.Then, with a reeling horror, she knew. Staring up at her from the floor, discarded like a piece of trash, was an eyeball. She would have recognized that shade of hazel anywhere.

Lld Cover Letter

To Whom It May invade During this semester our class had to write three major essays, which atomic number 18 Rhetorical abbreviation (RA), civilise Investigation (DI), and tiny Reading Reflection (CRR). The Rhetorical analytic intellection study is ground on how to develop your understanding of rhetoric by investigating how a writer constructed a professional document or text in your major field. It is also to practice analytical thinking and clear writing. Basic all toldy, I had to research a professional document that is in the field that I want to succeed in my future career.I had to digest what the rhetorical strategies and appeals are and explain it. The force field Investigation paper is based on to investigate a discourse community you hope to break and to learn virtually the kinds of text that community uses. Before I started this paper, I researched about the job position I would be interested in the future and set up interviews with general managers from hote ls. I asked questions to get much outside knowledge and get to know how the job works personally.The Critical Reading Reflection is based on the book we read which is, The disposition at Work and personal experiences with work. My first reduce up essay is the classify Investigation, then the second better is Rhetorical Analysis, then the third best is Critical Reading Reflection. My best essay out of the three is the Discipline Investigation. I started out researching for my career choice and then I interviewed a professional to get the inside scoop of the job and daily routines. As I was developing my paper, I thought the hardest part was not cosmos so technical my ideas but to explain and describe the details.For example, writing about the daily routine part I had started writing periodically what he did to each one day instead of writing explanation of the skills and knowledge he used in his job. The resources I used to write this paper are book, Internet, and personal in terview. I find it helpful to research in all the areas, so you can see the different kinds of information you get from each types of source. There were different ways how I improved on my Discipline Investigation essay from the Rhetorical Analysis essay.First, I would read my paper out loud to see if I have any well-formed errors. Second, I would have friends and classmates peer-edit my paper to see if it is grammatically correct, clear and simple(a) organizations, and make sure all my ideas and requirements are there. Third, I definitely give to a greater extent attention writing my paper more concisely since I had the idea of how my instructor was going to grade my essay. Fourth, before even jump on the paper I check to make sure I will address the prompt correctly in my essay.Fifth, I cognize that free writing and jotting ideas down and creating an outline for brainstorming helps a lot in order to get the flow of writing consistently. In conclusion, I believe there are some improvements as a writer after taking LLD100A course. I learned to be more precise and focus more while I write my papers. My best paper was Discipline Investigation. Writing my best paper, I feel that I have benefited a lot from the methods of my writing improvements. As I take everything step-by-step I believe that I will process as a writer. Sincerely, xxxx

“Yamaha Fiore” 2NE1 †Celebrity Endorsement

Celebrity second gear is commonly used to market products, it is a strategy which gives a shell to a chump, to which the consumers muckle relate and aspire to. Yamaha has decided to promote its Fiore motor scooter Thailand with widely popular Korean pop congregation 2NE1. Their strategy was to filter out out to urban Thais who follow foreign trends, practice of medicine and fashion. While many a(prenominal) urban Thais certainly argon fans of the Korean fashion and pop music it remains unclear as to what effect the campaign has had on the purchase decision making and change magnitude market sh atomic number 18 if any however the effort did position Yamahas scooters as a trendy and youthful.Across European cities scooters are a real popular and low cost means of transportation. In Thailand, and a number of other emerging markets most consumers go away aspire to owning their first-year car and allow for go to great lands to acquire one such as extending significant loan s, whereas motorcycles/scooter are generally used and perceived as necessity for low income market segment.Further more(prenominal), in Bangkok it is bare that in that location are very few scooters being driven by the middle to upper market segment consumers, some of the reasons being as mentioned earlier and due to the traffic congestion and pollution which is considered to be unsafe to drive a scooter in. Yamaha is one of Thailands declamatoryst motorcycle manufacturers with a market share of 26% expecting to reach 30% in 2011 (Bangkok Post, may 5, 2008) and Honda leading with an impressive 68% (Bangkok Post, May 5, 2008) market share.A large portion of this is assigned to rural areas where people use scooter as common means for transportation whereas in urban areas people will rely on commonplace transportation, own a car or other. The key challenge would remain in changing peoples (middle, upper segment) perception of using scooters as a way to commute, slip away errand s or go to a nigh store rather than solely relying on using car most of the cartridge holder. This may be achieved by endorsing a local honor which would be i comely living in a modern condominium or a housing colony overly k directlyn locally as moo-ban.This would be a more practical approach to promoting a lifestyle people could more comfortably relate to rather than pop stars. The end result being many of the middle to upper income market segment might acquire a scooter in addition to owning a car to drive nearly their housing village or condominium and go to a nearby store or a restaurant. In the sportswear industry renown guarantee is used probably more often than in others. It is a great way to establish the brand as it is used by professional suspensors and draw the consumers attention.Nowadays a great deal of sportswear is also worn as casual wear and non only on tennis courts, golf terrains or running footmark which has significantly widened and expanded the mar ket. A very successful, charismatic athlete can portray a brand with many positive attributes. However, while there are many encouraging factors in using celebrity endorsements crossways many industries the marketing and advertising campaign could eventually result in negative or less attractive brand perception. Examples include when athletes are found to be using drugs, misbehaving in public or in competition.As mentioned earlier these individuals provide a face to the brand and in this light the public will think of a given brand. tiger Woods has been one of Nikes endorsed celebrity which has virtually established the brand in the golf industry. It is one of the prime examples of a success when a brand is tied in with a successful and charismatic athlete who also has the star power. It is also a very direct and applicable persona in the golfing industry which has attracted many first time golfers to purchase Nike equipment and other sportswear.The previously examined case of 2 NE1 pop music group would be more fitting and is more commonly used if the endorsement was used to promote fashion, perfume, makeup and other similar products as they are more fitting with feminine attributes of beauty and attractiveness. In this respect Nike has established a firm brand perception with a person who is very relevant in the industry whereas a few years from now most likely very few people will remember the 2NE1 and Yamaha joint campaign.However it is important to note that there are also certain risks when a brand strongly relies on single celebrity as is in the case of Nike/Tiger Woods who has been through a personal scandal which has dramatically affected the golfers perception in public view and who has suffered a loss of a number of endorsements by free energy drink makers and telecommunications company, Gatorade and AT&T. And we are yet to see if the company will continue to carry the golfers name in the nearby future.