Mystic Monk Coffee Essay

Introduction phantasmal mystic monastic deep br own confederation is a cloistered monastic environment where monks from the Carmelite monastery of Clark, Wyoming spend their daily manual outwear hours cook chocolate (Thompson, 2012, pg. 420). The monks ar a religious sect of the Catholic church service and are fully dedicated to their religious and spiritual side, which requires most of their daily hours, be spent praying or contemplating in placidity this leaves little time to spend on coffee berry roast issues, especially collect able-bodied to the small population of monks that are able to live at the Carmelite monastery. at that place were many restrictions that the Carmelite monks faced with their coffee productions such as having restricted roasting capacity, inadequate trim back and partial workers. produce Daniel Mary, the prior of the Carmelite order, had a slew of overdrawing the small monastery of 13 monks, by creating a bleak Mount Carmel in the obdura te Mountains of Wyoming.There is a nearby billet called the Irma Lake Ranch that would include a enceinte ho ingestion, caretaker house, guesthouse, a gothic church, a convent for Carmelite nuns, a hunting cabin and a dairy farm and horse barn this would appropriate the monks to expand their opportunities, as well as expand their Carmelite monk residents (Thompson, 2012, pg. 421). This mint is everything that Father Daniel Mary ever dreamed, the solely thing prohibiting the change, is that the Irma Lake Ranch bequeath price the monks $8.9 Million.The enigmatical Monk coffee caller-up only earns money based on their coffee sales (11% of tax revenues) and donations from private donators the Carmelite monastery birthd a $250,000 donation which they pot use at their discretion (Thompson, 2012, pg. 420,423). The chase report volition take a look at the wefts that are visible(prenominal) to the Carmelite monks and what would be the most strategical send off that should be enforced in order for the monastery to be successful. External and familiar AnalysisS.W.O.T. AnalysisStrengths * Fair make do/ Organic Arabica beans * Variety of coffee flavors * Accessories (t-shirts, cups, CDs) * Online shopping is available * Tea has been added to endurance * Free labour/ No struggle nonrecreational * Affordable/ reasonable retail price * Membership coffee baseball club * Favors catholic market (large) Weaknesses * Limited roasting capability (540 lbs/day) * Limited production receivable to worship * Cant expand receivable to limited land * coffee bean is not a necessity (trend?) * Caffeine is extremely addictive (health) * Purchase beans instead of evolution * No business expertise/ recognise * No absolute competitive benefit * execrable earnings (11% of revenues) Opportunities * fat availability into grocery stores * Collaborations (Keureg, Tassimo) * Other purposes (weight loss, bio fuel) * Increase advertisements * Expand into internationa l market * Start a franchise * Open coffee shops (Starbucks, Tims) Threats * Poor coffee fetching season * raw(a) disaster/ weather * Economic Conditions (recession) * accomplished competition (Folgers, nabob) * Others personal religious beliefs * restricted on donations/ revenues( inscrutable Monk, n.d., pg. 1)AlternativesThe Mystic Monk coffee guild has to look at their fillings forrader they are able to make a finis regarding the continuation of their business. The two options that are available to the Carmelite monks at this foretell in time are 1) halt at the current location of Clark, Wyoming, and stick trading operations as they are and use some donation money to barter for another roaster to benefactor increase production or 2) shoot the breeze if the owners of Irma Lake Ranch would break them a portion of the ranch without fiscal re holdment, as a donation, and they would pay the owners as a claim to own the rest symmetry of the land, until a breakeven p oint has been reached. handling of AlternativesThe first option is to digest at their current location to continue operations as they are. The advantages of choosing this option are 1) retaining their donations and revenues to remediate their current monastery, 2) on that point is little to no insecurity involved. The disadvantages of choosing this option are 1) in that location is little opportunity to expand the Mystic Monk Company, 2) they stick outnot easily increase their Carmelite population.The second option is to move to a nearby area, which would involve purchasing the Irma Lake Ranch. The advantages of choosing this option are 1) the Mystic Monk umber can increase production easily, 2) there is a large opportunity to expand, 3) the bran- clean Carmelite monastery would allow its population to double. The disadvantages of choosing this option are 1) there is a enormously high level of risk involved, 2) the owners may not break the monks any land. testimonyAfter ev aluating the advantages and disadvantages of each alternative, a decision has been concluded that the most practical and strategic option would be to receive a portion of the Irma Lake Ranch, as a gift without monetary repayment, then pay the land owners on a lease to own schedule with the increased earnings intercommunicate from the new Mount Carmel location. This is the most reproducible selection if they want to expand and ameliorate their Mystic monk coffee brand, as well as their community the Carmelites volition have no opportunity to spring up or expand if they choose to full stop where they are and continue on as they have been, as well as soon they will not be able to keep the supply at an adequate level to cover the take on for their products.The Carmelite monastery would have more fiscal opportunities available with this purchase, such as take out production from the dairy cows, horse rides on the trails through the forest, increased population to help roast and p ackage the coffee. Also, the monks would have competent land to be capable of maturation and producing their coffee beans without the need of suppliers, which in gambling will decrease the cost of goods exchange and drastically increase the Mystic Monks net profit permissiveness from the current 11% of the sales revenue. The risk on this investment is exceptionally high, scarcely if it is successful, the reward and pay off could be far greater than projected.Action excogitateA lifelike action plan must now be devised, to agree that the previous decision is exe hack oned correctly, other than the Carmelite monks and the Mystic Monk coffee company will not be successful. The monastery is incapable of affording the Irma Lake Ranch with the funds that they before long have, including the $250,000 donation. The Mystic Monk coffee company should confront the current owners of the Irma Lake Ranch and see if they would be willing to gift them a portion of the property without mone tary repayment, which could be considered a donation the remaining balance owe on the land could be contracted as a lease or rent to own situation, where a breakeven point would be reached in a reasonable time frame. Also, because the property has been capable to the Carmelite monks, they would be eligible to receive a tax break, which would significantly sham their pecuniary status.The new property would be able to offer the monastery an opportunity to expand their brand by introducing tourism, sustainability and other financial opportunities. If the Mystic Monk coffee company decided that they would be capable or growing their own beans on the new land, they would be able to drastically cut costs on the cost of goods exchange and eliminate suppliers, which in turn will increase their marginal earnings from the sales revenue. All of these new opportunities are realistic and show that the increased earnings would quick and effortlessly be able to pay off the remaining balance o wing to the original Irma Lake Ranch owners.ConclusionIn conclusion, the Mystic Monk coffee company has been successful with its entrance into the coffee market, up to now demands are increasing and new opportunities are being presented to the Carmelite monastery. If they wish to grow and expand their business and community, they are difference to need to take the risk which is to move to a more practical location, ideally the Irma Lake Ranch.Irma Lake Ranch offers many new prospects to the Carmelite monks, which they would not be exposed to if they stay at their current location. This property can allow them to be independent from suppliers and make believe into new venture projects such as introducing horse trail rides and milk from the dairy cows. Although the monks are a non-for-profit group, the sales revenue will mostly be paid to the original property owners until the principal enumerate is depleted, the rest of the money from earnings and donations will be put towards b uilding, growing and maintaining the new Mount Carmel Monastery.ReferencesMystic Monk java Buy Coffee Beans Online Online Coffee Store. (n.d.). Mystic Monk Coffee Buy Coffee Beans Online Online Coffee Store. Retrieved January 24, 2013, from http//www.mysticmonkcoffee.com/store/storefront.php Thompson, A. A., Peteraf, M. A., Gamble, J. E., & III, A. S. (2012). lesson 1. Crafting and Executing Strategy (18th Edition ed., pp. 420-424). fresh York McGraw-Hill/ Irwin.