Primark Strategy

Introduction Primark Primark is a clothing retailer, operating in Ireland, the join Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium. It operates a total of 196 stores with 38 in Ireland, 138 in the UK, 14 in Spain, 2 in Germany, 1 in the Netherlands, 2 in Portugal and 1 in Belgium. Whilst the companys main headquarters are based in Ireland where it trades as Penneys, the chain is a subsidiary of Associated British Foods plc (ABF), and is ultimately controlled by the Weston family finished Wittington Investments.The company positions itself as marketing fashionable clothing at agonistical prices. In England the name is generally pronounced /? pra? m? rk/ PRY-mark. However, in Wales, Federal Ireland, Ireland, and Scotland it is usually pronounced /? pri? m? rk/ PREE-mark. While the pronunciation on the Primark integrated video is PRY-mark the company had an intensive annual advertising campaign distributively Christmas during the 1980s in which the store was referr ed to on several occasions (throughout the vociferation/jingle) as PREE-mark, although in the Republic of Ireland this lyric was dubbed over as Penneys. Liverpools fivesome story 84,000 sq ft Primark was the worlds largest, but has now been superseded by the Primark in Bristol at 82-92 The Horsefair Bristol with 100,000 sq ft. Primark is a fast-growing, major, value clothing retail group employing 27,800 people. Primarks avow brands altogether of the companys merchandise is made specifically for the company and as such Primark has its own brand names Ryans value Socks Atmosphere womenswear/footwear Butler & Webb insurance premium formal menswear Cedarwood State casual menswear Denim Co. womenswear, casual mens room and childrenswear Early Days babywear Girl 2 Girl young girlswear Opia accessories protest Senior older boyswear Rebel Junior younger boyswear Young prop (YD) older girlswear Primark Beauty Cosmetics Primark Home home items Secret Possessions lingerie, womens nightwear Essentials staple fiber Cheaper Items Beach club- Luggage, ladies beachwear The companys strategy for the business Key Strategies pastime the introduction of new provisions concerning the duties of directors under the Companies Act 2006, directors must flake in the way they consider, in good faith, would be most plausibly to promote the long-term success of the Company for the benefit of its members as a whole.In so doing, the directors should have regard to a add up of factors listed in that Act. Those factors include having regard to the Companys employees, the need to foster the Companys business relationships with suppliers and others, the impact of the Companys trading operations on the community and the environment and the desirability of the Company maintaining a write up for high standards of business conduct. With this in mind, the company has reaffirmed its commitment to a number of overriding principles.