Memo of Marketing Strategy Essay Example for Free

memoranda of Marketing Strategy EssayLike water to fish, the basic reasons that determine the development of a union is called general environment, which includes demographic reasons, cultural trends, economic climate, legal and political condition, specific international events, and technological change. cosmopolitan environment potty be a little terror or opportunity for companies, it depends on how deeply companies read and make use of it. When companies can know the general environment they are facing, they bequeath change their products and run in accordance with the culture they are facing. If companies do not understand the environment very well, they will lose a large sum of money. From my perspective, the three dimensions below are close vital. As for demographic reasons, it contains the attributes of individuals in terms of age, sex, marital status, income, ethnicity and other personal characteristics that may affect consuming patterns. In influence to make mo ney, knowing the demographic features of the areas are crucial. Since the new entrant Wall Street delicatessen is outset a few blocks away, it is necessary for us to keep our business information as a secret.Our proceeds is that we have been in this area a long time, we know exactly what our customers attributes. Besides, economic climate has a remarkable influence on the business. American economy is in recession now, so Hometown Deli has to conceptualise of some ways to stimulate consuming. They can do some discounts like dinner specials or grease ones palms two and get one free. Next, the technology can be beneficial to firms but also creates threats, as technological changes force the restaurant to think of new technological strategies.When people are waiting in line, the restaurant can propose some work like upgrading customers electronic devices system. They can also provide some competitions for customers to play games in case they got bored. The Porters Five Forces Mo del indicates five most common threats faced by the firms in their local competitive environments. These are threat of entry, threat of rivalry, threat of buyers, threat of substitutes and threat of suppliers. Wall Street Deli is a threat of entry to Hometown Deli, the former may reduce the profits of the latter.In addition, when Hometown Deli cannot keep their competitive advantage and satisfy customers, Wall highway Deli provides superior services, the former will lose as soon as possible. The rivalry influences Hometown Deli by fierce competitions and will reduce their profits. Plus, when the supplier Hometown Deli fails to satisfy buyers, customers will not follow up and fire it. If the substitute Wall Street Deli offers approximately equivalent or superior services and products than Hometown Deli, the former will not acquire their customers and profits.For Porters performance, Hometown Deli manages to use the cost of lead dodge by gaining more market share in the price war. The firm sells their product either at average prices or lower prices than their rivals. They also use efficient distribution channels or mature services and products to make more profits. Another one is differentiation strategy. By creating unique products and services, the firms can attract more customers. They should be a leader of the scientific research, have a highly originative and skilled product development team, strong sales ability and influential reputation for innovation and quality.What is more, the strategy concentrates on achieving cost advantage and differentiation by developing their strengths and occupying narrow markets. By the way, it is not perspicacious to exploit the three strategies at the same time, since no business can do everything well. Based on the markets and environment, firms should adopt different strategies. For Hometown Deli, it is essential to keep their recipe as a secret and provide same or even better services than they used to have.